Media Studies eBooks

'Other Kinds of Dreams' provides an invaluable insight into the political activity of black and Asian women in the UK both inside and outside the black and Asian communities. The book breaks new ground by: * destroying the misconception that black and Asian women lack political involvement * integra... More...

A tried-and-true method to raise funds while engaging the community, library book sales can be a win-win situation—if done correctly. Book sale veterans Ditzler and Dumas point out specific ways to run a sale to ensure maximum financial benefit while building community support. Readers will learnT... More...

Professional football is one of the most popular television 'genres' worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Sandvoss considers football's relationship with television, its links with transnational capitalism, and the... More...

A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of gui... More...

Thoroughly revised, restructured and updated, A History of British Publishing covers six centuries of publishing in Britain from before the invention of the printing press, to the electronic era of today.John Feather places Britain and her industries in an international marketplace and examines just... More...

The rise of alternative media over the last 20 years has broken the liberal stranglehold over news and opinion outlets. The Left blames much of the Democratic Party's electoral woes on the influence of the new media's many vigorous conservative voices. Yet, instead of fighting back with ideas, today... More...

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. ... More...

This study of the everyday components of daily life, as yet neglected by cultural theorists, argues that it is possibly through studying the mundane that we can learn the most about capitalist culture. More...

The book is an expose of more than fifty rock stars, written by someone who has thirty-five years experience working as an arranger and producer with them in the recording studios. It is an observation of their character and their talent, with humourous sayings, heard whilst working, at the end of e... More...

A2 Film Studies: The Essential Introduction gives students the confidence to tackle every part of the WJEC A2 Level Film Studies course. The authors, who have wide ranging experience as teachers, examiners and authors, introduce students step by step, to the skills involved in the study of film. The... More...