Doing business in either online or offline space, a marketer in all cases needs to collect email addresses. No matter how variable marketing channels are today, email has stood the test of the time and proved the best means of building customer relationships. If the business is purely online, an extensive and carefully checked email list serves as the most significant ally. Nowadays, many business runners mistakenly focus on page views and underestimate the power of negotiations with their email subscribers. So that you don’t fall into that category, here we have presented all the ground reasons why you need to build an email list. Be aware that only a good email searcher can help you to scheme an email list with only real and relevant email addresses. One of these is getprospect.io.
If all social media platforms can provide a massive following and make a brand appear impressive, the chances they will translate those numbers into direct sales are low. In contrast to this, email has been around ever since the invention of the internet, showing no signs of losing its significance. Therefore, email is trustworthy and can work in conjunction with social media, content marketing, and all other forms of inbound marketing.
A Large Reach
No matter how many users Facebook, Instagram, or any other internet platform can attract, those numbers can never compete with how many people around the world use email. In fact, email has almost three times as many users as those of all social media sites combined. What does it mean? It means your chances of finding the target audience through email are tremendously more than through any other marketing channel.
Email is a medium for personal communication. People treat their email inboxes like personal sacred places where they have messages intended only for them. Besides this, you get the chance to exchange messages with your customers one-by-one and thus build a deeper customer understanding.
There’s no as powerful channel for conversions as email. When you use a tool to search email addresses to detect your target audience, your chances of converting them into customers are impressively high. You see, the click-through-rate of email is as high as around 3% – much higher than any social media. It’s a measurable platform that lets you refine your message over time – something not typical to social media.
Preferred by Customers
Social platforms are great for helping people to keep in touch with their friends and family. Email addresses, meanwhile, are mostly for business purposes. That’s what people state, 72% of the interviewed, to be precise. They expect to get business offers and promotions on their emails, leaving social media for fun. Only around 17% of the interviewed preferred to use social media for both pleasure and business.
It seems that email has been around forever. You, as an online marketer, should not even hesitate a minute before using email as the core of your marketing strategy. And to search email addresses efficiently and quickly, it’s important to have a super-accurate email finder. Just by plugging in anyone’s company name, either their first name or job title, you can spot them immediately with this tool. See, only several clicks stand between your online business and numerous conversed customers.