A marketing funnel can become a key to increasing leads. The main question is how to create a powerful LinkedIn funnel to convert potential customers into real ones? What is a marketing funnel? Let’s start with defining the marketing funnel itself. A funnel is a roadmap that guides the potential […]
Digital technologies have become the primary marketing and advertising method for most businesses today. E-commerce stores and brick-and-mortar companies have moved to online business models for higher revenue generation and target audiences better. With everyone searching for products to purchase online, businesses have felt very little need for traditional marketing […]
Doing business in either online or offline space, a marketer in all cases needs to collect email addresses. No matter how variable marketing channels are today, email has stood the test of the time and proved the best means of building customer relationships. If the business is purely online, an […]
Strategies, online campaigns, and Google tools are names that have already become synonymous with marketing in the digital world. Virtually everyone who hears this term already knows what is being talked about at that time. But it is not always so, in a world where changes happen more and more quickly, it […]
Has the thought of adding an app to your business world crossed your mind a time or two? If so, are you any closer to adding it to your business offerings? With an app, your business can do so many things, some of which you may have never thought doable. […]
Online marketing and branding on social media have changed dramatically over the years. Common practices in e-marketing and branding no longer work. Brands “practiced before they preached” and had something to back their words. Now, the prevalent practice is to “preach before one practices” and make a promise of an […]
Before you start your blog it is imperative that you determine the goal you want to achieve by publishing your work. Are you blogging for a cause to inspire change (many influential personalities such as celebrities make one time posts in support of causes) or is it to monetise for […]
Black Friday and Cyber Monday are seasons of emails. During these sales seasons, nearly everyone wakes up to tons of emails in their inbox. And being a human with limited time, there is a limit to the amount of mails you can open in a day. Of course, there are […]
Do’s Be Consistent Stick to your niche and if you decide to explore other niches don’t mix things up. Like the rays of the sun focused through a lens, you will be more effective when your energies are directed at one thing. You will gain more knowledge in that niche […]
Having a solid online presence is practically a necessity for your business. While most business owners are familiar with this, it’s also something that can take some work to develop, and without the right basis, can end up becoming nothing more than a mixed bag of guesswork. However, that’s why […]