Companies worldwide are aware that if they want to have success they need to connect with their clients with the help of the Internet. And the best way to do it is to use their official website and their social media accounts. Nowadays the business market is in a full process of connecting companies from different parts of the world. Therefore, web development trends have to keep up with the speed requirements grow. One thing is sure, the web is constantly evolving and websites have to adapt to this movement. Web development experts know that the trends are in a constant change. The advantage is that companies nowadays can use the needed tools to engage clients in the correct way. But as new trends come, new techniques have to be found, because it is important web development to go with the stream.
It does not matter the size of the business, the following trends will make web pages more vibrant and they will be ready to reach the right customers, as 2019 will come.
Bold and vibrant colours
Colours are great tools to transmit the message of a company. Colours have the power to attract the viewers’ attention, but they can also be used to influence their feelings and emotions. It is not something new, for years, companies have used colours and their meaning to influence the decisions of their audience. Considering that colours have a great impact on the feelings of the clients, it is no surprise that nowadays, web professionals decided to include them in the design of web pages.
The study of the colours is a subject debated for numerous years, and scientists from varied domains have studied the effects on the feelings, mood and behaviour of people. Considering that nowadays clients hurry up to find the product they need, when accessing a web page, it is understandable that web developers do their best to capture their attention. On the web, the first impression is the most important one. Once you capture the attention of the user, all you have to do is to communicate them a message. Vivid colours attract attention, so 2019 brings vibrant colours front row, when it comes to web development.
- It is important to use vivid colours correctly. If there are put together too many bold colours, they will distract the attention of the user from the message the company wants to transmit. Web developers take risks with colours when they create web pages for 2019. The combinations between colours have to maintain a line, they can be light or dark, cold or hot, bright or pale.
It is impossible a user to ignore a video on a web page. Something that is moving distracts people. Web developers understand this aspect and they made video an essential part of a website. Actually, nowadays people have great expectations when they access the website of a well-known brand. Animations and interactive backgrounds are a must. They interact with the user the moment they enter the page and they attract their attention.
It is important when choosing an animation to select one that has a unique vibe, a vibe associated with your brand. No matter the type of website, a branded animation or video can be included on the homepage to help the website deliver a strong message.
- It is advisable not to choose any video. It should be relevant for the content listed on the website, and to meet the needs and interest of the public.
Lately everyone states that less is more, no matter if we are talking about fashion, food or web development. It seems that people are attracted by websites with a minimalistic design. When they have to choose a web page from multiple ones, they will go with the simple one, because they consider that it manages to deliver them the needed information without distracting their attention.
This does not mean that web developers will have to delete the elements of the website, without checking their importance first. Professional software development services will collaborate with the company they create the website for, and they will check together the details of the website, before changing its form. In case a company needs to create a website from scratch, they will make sure to respect the requirements of the clients, and construct the web page according to the latest trends. The result is that the company will get a website ready for use, with maximum impact on audiences.
Simple designs focus on one detail, they use clear typography, they use contrast to highlight information, or they bet on white to catch the viewer’s attention.
- The purpose of a website in 2019 is to communicate the public exactly what they need with no fuss. The message should be short and clear, and it has to be delivered right when the user accesses the website, with no delay.
Mobile designs have priority
Google advised web designed 8 years ago that they have to focus on the mobile form when they design a website. Considering that the number of persons who are using a mobile device to access the Internet is rapidly growing, it is advisable web developers to consider the mobile version of the website a priority. It is crucial the website to be responsive when a user accesses it from a mobile device. Nowadays people are reliant on their phones and they make purchases when in move.
The behaviour of the public is influenced by elements like simple navigation, homepage design, usability and seamless customer service. If the website enhances the experience of the buyer then the company owning it is considered a competitive force on the market.
- When creating the mobile form of the website it is important the web developer to know the needs of the persons who are using mobile devices. What do they want to buy? When do they want to buy it? And how do they want to do it?
2019 is a year that will perfect technology and will make web interactions seamless. People want to access websites that know exactly what they want based on their past interactions.