Search Engine Optimization that has been a familiar term to business owners who have gone an extra mile and created websites for their businesses. SEO is essential if you want your site to rank top in the SERPs. You know what happens when you rank high? It means more traffic is going to your website, which can also be translated into more leads, sales, and conversions. The primary objective of SEO is to get as much traffic as it can for a website.
To make the most out of SEO, you need to do more than the conventional. Some strategies have proven effective in drawing quality traffic. The following are the strategies that will compel search engines to rank website better.
- Make your site responsive to mobile
Remember that as the world is going mobile, most of the searches originate from mobile devices. What does that tell you? That your site should also be mobile-friendly. Optimize the images, loading speed and avoid Flash. These are some of how you can make your website responsive. Failure to do so will give the visitors viewing your site a hard time, and it will make them leave as soon as they click on it. It may not be a good look as it will lead to an increased bounce rate which will impact your ranking.
- Work on the user experience
This point will always be emphasized. The first ingredient to driving amazing traffic is making your website worth the visitors’ while. By so doing, the visitors will tend to stay in your site longer and even come back again. Increased dwell time is good news for your website. A user-friendly website is characterized by high-quality and helpful content. Do not make the user feel that their time has been wasted Google rewards websites that are helpful to the visitors: by giving them a better rank.
- Local SEO optimization
The use of local searches increases every other day. You could take advantage of this to get your site to the top. It is because most customers today will look for services or products that have proximity. The main objective of using localization searches in SEO is to help users track you down. A great trick would be including your address and location in the contact information part. More so, some of Google’s tools can assist you in optimizing your website for searches with a local origin.
- Social media marketing
If you are not already doing this, you need to start as soon as now. Why is this a profitable strategy? Well, it is where the customers are. Take a platform like Facebook, for instance; it boasts over 2 billion monthly active users. The number keeps increasing every year. For your business to get the traffic that will propel it to better ranking, then you should have a social media presence. Social media does a great job in creating awareness and gives you the chance to interact one on one with your audience too.
- Link building
You can never go wrong with link building. It is a strategy that has stood the test of time and has yielded results for all the websites that have been implementing it. Backlinks are one of the perfect ways to build links for your website. Search engines use backlinks to rank websites. However, you need to be careful while creating backlinks. If you link to spammy sites, it will work against your SEO. Note that Google also penalizes sites for links originating from bad websites.
- Do not underestimate YouTube SEO
Most people tend to sideline YouTube when it comes to SEO without knowing how handy it can be in giving your site a good rank. Why the fuss? As you may well know, YouTube comes second in the largest search engines that are after Google. There are millions of videos that are viewed on YouTube every day. Which tells you if you give it a shot, your site is most likely to rank top on the search result pages. Provided the videos you produce for YouTube SEO are of good quality and user-friendly, you can expect this search engine to increase the traffic you are currently getting in your website.
- Employ SEO tools
SEO tools hold much more importance than they are presumed to. If you have tried your hands on digital marketing, you can attest to this. There is so much that the tools can do for you to help you come up with better SEO strategies. The first thing that you can do with SEO tools is to monitor the performance of your website. Have the efforts you have directed towards your SEO brought results? What can you do to make your site better? There is only one way to know, that is by making use of the tools. At this point, it is not even optional. You have to interact with them. You deserve to know whether there is somewhere your SEO is taking your website or it is a bootless errand. The beauty of it is that most of these tools come for free. Go ahead and make the most out of them.
If you are persistent with the seven SEO techniques, then you are in for a handsome harvest. They are not as complicated as people may make them seem. Consistency is all that is required of you.